Inera
Date
Location
Sweden
Services
Visual Identity
UX/UI Design
Art Direction
Case Studies
Overview
Inera develops digital services that support Sweden's healthcare system. As part of a rebrand, I helped redesign the visual identity, including the logo, colour palette, illustration style, and website. The new digital experience was designed to meet WCAG accessibility guidelines while balancing trust, usability, and a contemporary visual identity.
Challenge
Modernise Inera's identity without losing the credibility expected of a public healthcare organisation. The brand needed to feel contemporary while remaining aligned with the visual language of Sweden's healthcare ecosystem and municipal sector.
Solution
Working within these strategic constraints, I developed a refined visual identity system that prioritised clarity, consistency, and accessibility. Each element was designed to strengthen recognition while creating a flexible system that could scale across digital touchpoints.
Central Idea
Working within the strategic constraints, I developed a refined visual identity system that prioritised clarity, consistency, and accessibility for Inera.
Logo Intention
Using the forms I developed in the logo, this was then applied as a graphic element for print and digital material.
