Hagastaden
Date
Location
Stockholm
Services
Visual identity
Print Design
Web
Case Studies
Overview
Hagastaden is one of Stockholm's fastest growing districts, bringing together innovation, culture, and urban living. I developed a visual identity that captured the area's ambition, creating a distinctive brand inspired by its architecture, surrounding nature, and vibrant city life.
Challenge
The challenge was to create an identity that celebrated Hagastaden's growth while reflecting its unique character. The visual language needed to feel contemporary and metropolitan, balancing the energy of a global city with the area's local heritage and natural surroundings.
Solution
Inspired by Hagastaden's golden façades, historic buildings, and nearby green spaces, I developed a graphic identity rooted in the district itself. Architectural textures, geometric typography, and a warm, considered colour palette established the foundation, while vibrant highlight colours echoed the movement and atmosphere of the city's nightlife, creating a flexible visual system across digital and physical applications.
Colour inspiration
"vibrant highlight colours echoed the movement and atmosphere of the city's nightlife, creating a flexible visual system across digital and physical applications."
The rectangular capture mark
Born from the shapes within the logo, it became a natural graphic element that encloses and highlights key messaging and visuals.
